Electrik Nights by Absolut
To celebrate the return of Absolut’s limited edition holiday bottle – Absolut Electrik – Absolut partnered with Lyft to create an integrated campaign across experiential, social and earned channels rooted in unique nightlife experiences for passengers in five select markets across the U.S. (NYC, San Francisco, Los Angeles, Miami, and Las Vegas).
Following the Launch in NYC, Absolut continued the Lyft experience in all of their key markets by giving nightlife lovers the chance to experience their local entertainment scenes like never before.
Company | MKG
Role | Designer
Client | Pernod Ricard
Date & Location | December 2016 // New York City, San Francisco, Los Angeles, Miami, Las Vegas
DESIGN WORK
